Video & Content
Editing, short-form and creator-style video ads.
Video work is where buyers lose the most to vague briefs and unclear rights. Each job here says who owns the raw footage, the project files and the right to run the video as an ad, and what to check before you approve the final cut. Pick the job closest to what you need: an editor for your own footage, or a creator who films the ad for you.
Video editing
An editor turns your raw footage into finished YouTube videos, Shorts or Reels — cuts, captions, music, pacing — and hands back the export plus the files you need to change it later.
Creator-style product videosUGC video ads
A creator films a short, natural-looking video with your product — a selfie review, a demo, a spokesperson clip — that you can post or run as a paid ad, with the rights to do so agreed up front.
Guides for Video & Content
- Do you own the project files and raw footage from your video editor? Acceptance and handover
- How much a YouTube video editor costs per video, and what moves the price Before you hire
- UGC usage rights: what to agree with the creator before running the video as an ad Acceptance and handover
- What to send a video editor before they start Writing the brief
- Hiring a video editor on Upwork for weekly videos Choosing tools and people
- What to check in a Fiverr custom offer before you accept Choosing tools and people
- What to write in your first message to a Fiverr freelancer Writing the brief
- Fixed price or milestones? How to pay for an automation build Choosing tools and people
- Should you hire the same seller again for the second order? Choosing tools and people
- When not to outsource an automation (yet) Before you hire